The 10,500-capacity UK venue has been known as the Motorpoint Arena Nottingham since 2015.
As part of the renewal, Motorpoint will introduce a range of initiatives with the venue’s support to connect with guests. Motorpoint will launch a new monthly prize draw with the chance to win tickets to upcoming events at the Arena, as well as showcasing a range of cars in Bolero Square outside the venue. Additionally, Motorpoint will run family friendly activities with a chance to win prizes including tickets and signed merchandise.
“We’ve been working with the Arena since 2015 and are delighted to be extending our partnership. As part of this renewal, we’ll be focusing our efforts on offering event-goers something extra when visiting the Arena,” commented Andrew Thomson, chief digital officer at Motorpoint.
“We’re going to be featured much more prominently on the digital screens throughout the venue – making it easier for event-goers to be kept up to date with all the exciting initiatives we’re running online and across our 20 stores nationwide.”
Backstage, Motorpoint has provided car bonnets for performers and sports stars to sign. Once the bonnets are full, they’ll be used as part of the Arena’s 25th birthday celebrations, with American rock band Kings of Leon the first to sign.
Additionally, non-alcoholic Estrella Galicia beer will be introduced at the Arena with 50p for every pint sold going to Motorpoint’s nominated road safety charity.
“The Motorpoint Arena attracts some of the biggest names in live music, comedy, family entertainment and indoor sporting spectacles to the city. These all entice a local, regional and national audience that provides Motorpoint with an ideal opportunity for their brand to engage with fans enjoying wonderful experiences during these exciting events,” said Martin Ingham, chief executive of Motorpoint Arena.
“Naming rights partnerships are optimised for both parties with longevity and great activations and we are delighted to continue this successful relationship for many more years to come. As we head into our landmark 25th anniversary year in 2025, we have much to celebrate but, more importantly, much more to look forward to as we deliver cultural, social, sporting and economic benefits to Nottingham and the East Midlands with a great commercial partner by our side.”
The venue has a busy schedule of live music, including performances from the likes of Becky Hill, Bob Dylan, The Script, Fontaines DC, Pete Tong, Paul Heaton and Culture Club.