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FanCircles, a UK-headquartered Software-as-a-Service platform that is focused on connecting artists directly with their fans, has raised $2m (£1.5m/€1.8m) in its latest funding round.
The company said it had been supported by “several angel investors”, according to a report from Music Business Worldwide.
The platform enables artists to create their own branded ‘superfan’ platforms and connect directly with fans. The platforms feature exclusive content and personalised experiences, as well as direct-to-fan sales through custom-branded apps.
FanCircles also enables artists to maintain full control over their fan relationships and brand identity, aiming to create new revenue streams and strengthen fan engagement.
“Major companies like Apple Connect and Facebook For Artists have faced difficulties with multi-artist models,” commented Kevin Brown, chief executive of FanCircles as per the article.
“This suggests that individual, artist-branded platforms are more effective in resonating with fans and supporting artists’ careers.”
Fans are able to stream music directly from the artist, with FanCircles-powered platforms boasting the ability to integrate with existing partners such as Ticketmaster and merchandise companies. Artists can use this opportunity to offer bundled packages to fans.
While FanCircles offers free access to all fans, it also sells a Premium tier – enhancing the fan experience with further benefits such as pre-sale ticket access, exclusive merchandise and track-by-track music unlocking.
Content generated by users is another key feature of the platform, meaning fans can share their thoughts, photos and videos.
FanCircles said it planned to use the funding to expand its market presence and further develop its platform with new features such as advanced data analytics, more personalised content deliver and enhanced e-commerce capabilities.
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