LiveCo has announced the creation of TPR, a new gospel-focussed, full-service promotion business to tap the genre's spiralling growth.
TPR is the combination of leading promoters from the segment Transparent Productions, Premier Productions and Rush Concerts. It will promote more than 1,000 events in the US and globally in 2025.
The rapidly expanding Christian Gospel audience according to Luminate Data service, enjoys the fourth-fastest US growth rate of any musical genre. Fuelling the growth are artists associated with TPR including Brandon Lake and Elevation Worship.
LiveCo president and CEO Chuck Steedman said: “We are already the leaders in faith, and this move positions our company to better capitalize on this category’s accelerating live-entertainment potential.
“The unveiling of TPR allows us to seamlessly streamline the experience for artists, agents, managers and venues, delivering the artists that fans most want to see.”
LiveCo, which is based in Houston, Texas, has delivered 3,000 shows worldwide since its founding only two years ago.
TPR aims for worldwide growth
Jared Gibo, who will serve as CEO of the new TPR endeavour, said, “Our joint volume from the combination of Transparent, Premier and Rush will not only keep us No.1 in faith but also a top 10 overall worldwide promoter. Our ability to give our clients the best live-event experience will be substantially boosted by our combined resources.
“The management team members of TPR are the demonstrated best in the industry in their respective areas and are focused on providing the highest level of service to our clients.”
TPR’s executive management team includes President of Global Touring, Jacob Reiser; Executive Vice President, Global Touring, Kyle Burnside; Senior Vice President, Global Marketing, Todd Stepp; Senior Vice President, Events, Mike Deckard; and Senior Vice President, Operations, Bobby Talley.
With the creation of TPR, Transparent Productions founder and CEO Tim Taber has been promoted to the LiveCo management team as chief strategy officer. Premier Productions CEO Michael Pugh was also promoted to LiveCo as chief operating officer.
In his new role, Taber, a 35-year live-entertainment veteran, will focus on revenue generation and growth-oriented initiatives. Pugh, a 20-year live-entertainment veteran, will focus on LiveCo’s day-to-day operations while also interacting with the operating companies to drive cross-company advances in sponsorship, technology, marketing and artist/agent relationships.
Share this