Featured Image: Nachtdigital/CC BY 2.0
The Nachtiville festival in Germany has revamped its ticketing plan for next year’s event after a reported slump in sales in its most recent edition.
The festival is due to run from January 17 to 20 next year in the Ferienpark Weissenhäuser Strand holiday park in the northern state of Schleswig-Holstein.
There was a reported 40 per cent drop in ticket sales for this year’s event compared to 2023, according to RA. Organisers then carried out a survey after the 2024 festival which found that, out of 426 participants, 44 per cent said that they would not attend in 2025.
The majority of the negative responses cited the price as a reason.
Previously, the indoor electronic music festival had offered a €320 (£270/$355) package that combined accommodation with tickets for three nights.
This time around event tickets are being sold separately as part of the festival’s “ticket sprint” campaign which aims to sell 1,500 tickets in 14 days, with a €220 three-day pass on sale.
A €250 ticket, which offers a 50 per cent refund in the case of cancellation, will also be available.
For accommodation, guests can choose to stay for two, three, or four nights. Nachtiville is also giving away 100 apartments as free accommodation.
“People were overwhelmingly loyal during the pandemic and now, it’s time for us to show loyalty to them,” said Nachtiville organisers, as reported by Resident Advisor.
It is hoped that the ticketing plan encourages customers to buy in advance as early commitment is crucial for small independent festivals.
More than 57 artists are set to perform at the festival in 2025 which boasts seven different stages.
Nachtiville was first held in the Netherlands in 2015 as a sister festival to Nachtdigital, which ran from 1998 until 2019.
It was then moved to its current location in Germany, around an hour’s drive from Hamburg, in 2021.
After being postponed twice due to the COVID-19 pandemic, it welcomed 3,000 visitors for its 2023 edition.
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