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Attractions & Experiences

Tech Stack: Text-to-buy, session-based tix and more…

Skiddle’s new session-based ticketing feature

Featured Image Credit: Skiddle

Our weekly tech round-up from the world of ticketing and associated industries…

Skiddle debuts session-based ticketing feature

Skiddle has announced the release of its new session-based ticketing feature.

Now available for free in the Skiddle Promotion Centre, the innovative tool has been designed to allow event organisers to create and sell tickets for events that require multiple timed sessions or entry times, with intervals of either 15 minutes, 30 minutes, 45 minutes, or an hour.

Ideal for organisers of events such as theatre performances, exhibitions, fairgrounds or scare attractions, session-based ticketing aims to maximise the capacity of a venue, increasing the number of tickets available with each session. It also offers customers the flexibility to choose an entry time which suits them, helping to manage crowds, cut down on queue times and reduce no-shows.

Tickets via text integration

SMS and email marketing platform Attentive has announced a new integration with mobile ticketing solutions platform Pogoseat to enable fans to purchase event tickets via SMS.

The integration combines Attentive’s marketing platform capabilities with Pogoseat’s turnkey text-to-buy functionality into a unified SMS programme designed to maximise message performance for brands.

Attentive said: “Utilising personalised and simple calls-to-action, SMS allows brands to move ticket inventory to the channel where fans are already engaging in for news updates, game day promos, and more. By enhancing the buying experience with Pogoseat’s seamless purchase flow, brands are able to drive incremental sales by promoting unsold tickets to fans on the highest engagement channel, SMS.”

Smeetz introduces AI support bot

Smeetz has announced the launch of its newest innovation, the Smeetz Atlas AI support and sales chat agent.

Smeetz, which provides all-in-one ticketing software for leisure and cultural attractions, said the new feature is designed to transform how leisure venues engage with their customers. Atlas aims to offer seamless, instant support, making it easier for venues to handle customer inquiries and scale their operations effortlessly.

The technology handles everyday tasks like answering questions about operating hours, booking changes, and venue policies with personalised, instant responses.

The company said: “Smeetz Atlas isn’t just another AI chatbot, it’s an intelligent, adaptable, and scalable support and sales agent that directly addresses the unique needs of leisure venues.”

Arsenal’s new digital partner

Premier League club Arsenal has selected NTT DATA as its official digital transformation partner in a multi-year deal.

The partnership will see NTT DATA provide data analytics tools, machine learning and real-time integrations enabling Arsenal to create an enriched and hyper-personalised supporter experience, delivering tailored content for its communities worldwide. Supporters will also be able to take advantage of improved capabilities in the wider Arsenal ecosystem with exclusive insights, promotions and offers from the club and its partners.

Juliet Slot, chief commercial officer at Arsenal, said: “Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”