Featured Images: Courtesy of SeatGeek
SeatGeek has been brought in to power ticketing for the National Hockey League’s (NHL) newest franchise, Utah Hockey Club.
The expansion team is owned by Smith Entertainment Group (SEG) and played its first pre-season game last night (Monday) at home venue Delta Center, beating the Los Angeles Kings 3-2. The 2024-25 campaign begins in just a few weeks on October 4; Utah’s first game will be against the Chicago Blackhawks on October 8 at home.
SeatGeek has taken on the role of Utah’s official ticketing partner, marking its second primary NHL client following the partnership with the Florida Panthers and Amerant Bank Arena.
The platform’s first brush with the NHL came in 2021, when it was named as the official ticket exchange marketplace for the Philadelphia Flyers and Wells Fargo Center.
SeatGeek also provides ticketing solutions for SEG’s Utah Jazz National Basketball Association (NBA) franchise, a partnership that began last year.
“Professional sports bring communities together, and as we have been working on an expedited launch of Utah Hockey Club, we remain continuously committed to creating a fan experience that’s second to none,” said Chris Barney, president of revenue and commercial strategy for Smith Entertainment Group.
“Our partnership with SeatGeek highlights our shared vision of innovation and putting fans at the centre of every decision we make. Their technology allows us to create seamless and memorable experiences for hockey fans joining us for our inaugural season and beyond.”
Utah Hockey Club will benefit from SeatGeek’s flexible platform and its built-in SaaS (Software-as-a-Service) solution, Unify. The team will be able to quickly build events and manage deposits with ease, with this ability already helping the club prepare for its inaugural season – it has seen 32,000 ticket deposits snapped up in just 30 days.
“This partnership marks an exciting milestone for SeatGeek as we expand our NHL footprint with the addition of Utah Hockey Club and continue to work with forward-thinking organisations like the Utah Jazz and Delta Center,” said Russ D’Souza, co-founder and president of supply at SeatGeek.
“As Utah Hockey Club launches its inaugural season, we’re eager to leverage our technology to enhance the fan experience and support their operational success. This collaboration reinforces our commitment to helping teams deliver unforgettable live events while shaping the future of sports entertainment.”
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