Launching with the official start of the 2024 NFL Season, the new strategic partnership includes exclusive content featuring athletes and celebrities, advertising and sponsorship rights, and live event experiences.
In addition to content creation, IAA hosts will promote Vivid Seats and its channels, through native, organic mentions during episodes, and sponsored content. IAA will also collaborate on exclusive ticket packages and VIP experiences for fans, which are available through Vivid Seats platforms. These interactive fan engagement opportunities will include meet-and-greets, Q&A sessions, and giveaways.
IAA was founded by NFL All-Pro receiver Brandon Marshall and produces shows including “I Am Athlete”, “I Am Woman” and “On The Go”.
“We are excited to partner with Brandon to create unique, authentic, and engaging content that will drive growth for Vivid Seats, and I Am Athlete’s platforms, while growing our brand awareness through new channels,” said Stan Chia, Vivid Seats’ chief executive.
“This unique partnership is a new way for us to engage with fans and it will also meet the growing consumer demand for best-in-class and compelling content. As we focus on brand affinity and expanding our engagement strategies, we look forward to partnering with Brandon who has built an impressive platform portfolio with a wide-reaching and engaged audience base that is passionate about entertainment and sports.”
Disrupting sports media landscape
IAA and Vivid Seats will produce a new custom segment called “Keep it Live” that will air on I Am Athlete’s new daily show “I Am Athlete Daily” debuting in September.
“The Vivid Seats team represents everything that “I Am Athlete” is looking for in a partner. Their people, culture, vision, mindfulness, and thoughtfulness around the consumer really stood out to me,” said IAA’s Marshall.
“This partnership is going to continue to disrupt the sports media landscape, which is something that IAA has always been at the forefront of. This unique and groundbreaking partnership signifies that we, the creators, can be more than podcasters and influencers; we can be platforms and networks. I hope that this partnership inspires other creators to explore the power of partnering and lead the way in how advertisers do business with us.”