Ticketmaster replaces Tickets(.com) as official ticketing partner, and SeatGeek which has acted as NASCAR’s preferred secondary marketplace since 2022.
The partnership will begin with the 2025 racing season.
Fans will be able to discover upcoming racing events via social media platforms TikTok and Snapchat, while the NASCAR Tracks App will fully integrate with Ticketmaster Ignite. Fans and management alike will further benefit from tools such as Ticketmaster’s SafeTix, Smart Queue and more, simplifying entry, enhancing security and driving data growth in data management, pricing, marketing and distribution.
“We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports,” commented NASCAR’s senior vice president of consumer strategy, Kari Gritton.
“We’re thrilled to join forces with Ticketmaster to deliver a consistent and user-friendly purchasing experience that our fans expect.”
Speedway Motorsports executive vice president and chief commercial officer, Kevin Camper, added: “Our longstanding partnership with Ticketmaster has provided efficiency and consistency through the purchase process as well as the operational excellence to serve our fans on race day. Ticketmaster is best in class for sports and entertainment, and our fans will continue to benefit from the ticketing industry’s best technology and service team.”
Tickets for 2024 Speedway Motorsports events and select 2025 races are already on sale through Ticketmaster, while select tickets for 2025 NASCAR-owned events will go on sale via the platform by the end of the year.
Ticketmaster’s managing director for North America Marla Ostroff commented: “NASCAR and Speedway Motorsports have the vision to build a frictionless fan experience, and we’re the right partner to help them achieve that goal.
“The technologies, services and consultancy we provide are designed to empower our partners to refine their operations from A to Z – all with zero compromises to the fan experience.”