Event operator Ethara and Oak View Group (OVG) have added Zayed Sports City in Abu Dhabi and Dubai’s House of Sustainability to their portfolio.
The expansion marks another two venues in the United Arab Emirates for Ethara and has been described as a pivotal moment for both entities as they seek to strengthen their presence in the Middle East and North Africa.
“Ethara has a legacy of operating four of the region’s most iconic and groundbreaking venues in Yas Marina Circuit, Etihad Arena, Etihad Park, and Yas Conference Centre – which have each helped shape the event and venue industry in the region over the last 16 years,” said Ethara’s chief strategy and business development officer David Powell.
“Through our partnership with OVG, we look forward to integrating Zayed Sports City and the House of Sustainability into our portfolio as we look to evolve to meet the ever-evolving demands of the industry under OVG Middle East.”
Zayed Sports City has been a key venue for the UAE in terms of event hosting.
It features a range of facilities including the 45,000-seat Zayed Sports City Stadium, International Tennis Centre, and Khalifa International Bowling Centre.
As a result, the venue has previously staged the WTA Abu Dhabi Open, World Tennis Championships, FIFA Club World Cup, and AFC Asian Cup.
Meanwhile, the House of Sustainability is said to be a symbol of innovation and environmentalism in Dubai. It features around 8,000 square metres of exhibition space and played a central role at Expo 2020.
“We are thrilled to be expanding OVG’s venue portfolio with the first two venues in the region under OVG Middle East,” said OVG International president Jessica Koravos on the move into the United Arab Emirates.
“They each embody excellence in their respective domains with Zayed Sports City’s rich heritage of world-class sporting and entertainment events, and the House of Sustainability with its groundbreaking design and significance in Expo City Dubai.
“This expansion aligns perfectly with our vision of delivering bespoke venue and hospitality solutions and commitment to delivering exceptional experiences at world-class facilities throughout the region.”
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