ABBA Voyage attracted 1.1 million visitors in 2023, an increase from 675,600 in 2022 – the year in which the virtual event series launched.
The immersive concert experience is based in London, with the shows taking place in the custom-built 3,000-capacity ABBA Arena. The concert features digital versions of the iconic Swedish pop group.
Aniara Ltd, which is the UK-based holding company for ABBA Voyage, achieved a pre-tax profit of £6.07m (€7.2m/$7.9m) for the 12-month period in 2023, according to a filing with the UK’s Companies House. This is an increase on the £3m reported in 2022.
Last year, ABBA Voyage celebrated 374 performances, up from the 228 in 2022 – though the series only launched in May of that year.
Turnover increased to £103.67m, up from £97.12m in 2022, with sales driving growth; in this category, turnover reached £101.58m from £58.9m the prior year. This increase was partly offset by a drop in sales of film and stage rights, with film rights dropping to £1.19m from £15.39m and stage rights shrinking to £899,416 from £22.83m.
ABBA Voyage reportedly made £1.6m a week during its opening months, and also brought in £178m in terms of net economic impact to London.
Ahead of ABBA Voyage’s opening, Ticketmaster revealed that almost 30% of tickets bought for the initial shows were purchased by fans from outside of the UK.
Share this