Insurance giant Allianz has scored naming rights to a new amphitheatre in the US city of Richmond, Virginia.
Allianz has an existing relationship with Live Nation and offers ticket insurance services for Ticketmaster. Germany-headquartered Allianz is known as Allianz Partners USA across the pond.
The new amphitheatre is expected to open in June next year and is a joint venture between Live Nation and Red Light Ventures, which is also based in the state of Virginia.
The naming rights deal will reportedly run for 10 years.
“We’ve been partners with Live Nation and Ticketmaster since 2007 and our sponsorship of this venue is just an extension of that long-term partnership,” said Allianz spokesperson Daniel Durazo, according to a report from Richmond BizSense.
The new amphitheatre will have a capacity of 7,500 and is set to host up to 30 shows each season.
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