Wasserman Hospitality Sales has launched a new division in North America as the company looks to enter the US sports and entertainment market.
The hospitality and ticketing business already provides services for a range of events in the UK as it is an official partner for the likes of Wembley Stadium, England Rugby, The Brit Awards and more.
It states that this latest move to establish itself in North America reinforces its commitment to delivering globally.
“We’re proud to have been at the forefront of providing access to premium hospitality experiences at sport and entertainment events globally for more than two decades,” said Wasserman Hospitality Sales executive vice-president Luke Robinson.
“Now that we’re part of the wider Wasserman group, launching a formal practice in the US was the logical next step for us.”
The expansion will be driven by sales director Laurence Ives who will lead a team in New York.
This team will focus on providing US clients access to sports, entertainment, and one-off events in the country.
“It’s a privilege to be leading our expansion into the world’s biggest sport and entertainment market,” said Ives.
“From the Super Bowl to the Masters, the US is home to an incredible array of bucket list events, so this presents a huge opportunity for the business.
“We know how much sport and music resonates with people here, and we see it as our role to help connect those fans with the events they love the most, by offering them unforgettable experiences.”
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