The club hopes to receive honest feedback about how the club’s ticketing platform can be improved across areas such as access to home and away tickets, pricing, cup schemes and more.
Sent yesterday (Tuesday) to certain groups, other sets of fans will have access to the survey online. All fans will have until November 4 to complete the survey and provide feedback.
LFC has developed a new set of ticketing principles, which will help guide development over the next few seasons, along with feedback from fans. The ticketing principles have been created in consultation with the Supporters Board, and include the ambition of making ticket access a realistic goal for all supporters while continuing to recognise loyalty. The principles also include goals around transparent data, protection against misuse and a considered pricing approach.
“We want to hear from as many fans as possible to help develop our ticketing strategy moving forward. Our ticketing approach is constantly reviewed, and we recognise there is a lot of work to do as we deal with a number of continuing challenges,” explained Phil Dutton, vice-president of ticketing and hospitality at Liverpool FC.
“These include – but are not limited to – unprecedented levels of demand following the completion of the new Anfield Road Stand, which has brought our capacity to 61,000, and increasingly sophisticated cyber-attacks on our systems. Couple these challenges with advancement in technology in recent years, it meant the time was right to start a full review of our ticketing operations.”
Liverpool was forced to suspend member ticket sales for the first half of the 2024-25 Premier league season in July following a cyber attack.