The luxury experience provider will continue to act as the official premium hospitality partner for the Jaguars when the side visits Wembley Stadium during the 2025-26 NFL season.
The extension will build on the partnership seen at this season’s Jaguars game at Wembley against the New England Patriots, where Seat Unique provided official premium and hospitality access to thousands of fans. Guests will have the option of purchasing the Shadows package, which features experiences such as witnessing the players in the tunnel during their pregame walkout.
Other options include the Arc package, which features premium seating, a champagne reception and a gourmet street food-style buffet. Fans will also be able to enjoy access to the exclusive Arc hospitality lounge, which will include entertainment from Jacksonville Jaguars alumni and appearances from the ROAR Jaguars Cheerleaders.
“We are excited to continue our partnership with the Jacksonville Jaguars UK into the 2025-26 NFL season,” commented Robin Sherry, chief executive and founder at Seat Unique.
“As the leading platform for premium live events, our goal has always been to provide fans with extraordinary experiences. This extension ensures that we continue delivering unrivalled hospitality options, allowing fans to immerse themselves in the game like never before. We’re proud to play an integral role in bringing the authentic NFL atmosphere to Wembley.”
The Jaguars’ head of sponsorship in the UK, Henry Birch, added: “As we close out another exciting season in London, we’re thrilled to continue our collaboration with Seat Unique. Their dedication to elevating our fans’ game day experiences aligns perfectly with our mission to bring the true spirit of the Jaguars to the UK. This extended partnership allows us to deliver unforgettable moments to our fans, giving them closer, premium access to the Jaguars action at Wembley.”
Three NFL games took place in London this year, with two held at Tottenham Hotspur Stadium as well as the one at Wembley. The New York Jets faced the Minnesota Vikings on October 6, while the Jaguars also faced the Chicago Bears on October 13.