Featured Image: Bearas, CC BY-SA 4.0, Edited for size
Rugby union side Northampton Saints is set to make an adjustment to its ‘early bird’ ticketing approach.
Previously, the early bird period lasted two weeks before tickets were placed on general sale. Now, the early bird period will end after the first 1,000 tickets are sold.
No changes will be made to the priority access periods enjoyed by season ticket-holders and members.
The new early bird sales period will be in place from the game against Newcastle Falcons in the Gallagher Premiership on December 28 onwards. Tickets for the Saints vs Falcons game will go on sale in the new early bird window on Friday, while the season ticket-holders’ priority window opened yesterday (Monday). The sales period for members will open on Wednesday.
Saints insist that the changes will maintain great value for fans, and encourage them to secure tickets earlier.
“We’re very proud of the value we offer our supporters when it comes to purchasing season tickets, memberships and match tickets,” said Laura Percival, marketing and ticketing director at Northampton Saints.
“We are firmly committed to maintaining great value for our supporters when it comes to purchasing all types of tickets. Demand has never been higher to come and watch the team, with people buying tickets earlier and earlier and Cinch Stadium selling out more and more regularly – which is fantastic.”
Percival added: “As always, a full Season Ticket offers not only the best value for money across the campaign, but is also the quickest and easiest way to guarantee your seat for every single match. Moreover, our Season Ticket Holders and Members will continue to be able to take advantage of the Early Bird pricing for additional seats ahead of tickets being placed on general sale.”
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