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Coca-Cola has been named as the title partner of the new Birmingham Amphitheater in Alabama which is due to open in the summer of next year.
The venue, now known as the Coca-Cola Amphitheater, will be located on the city’s Northside area with a capacity of more than 9,000 and is scheduled to host over 20 shows for the 2025 concert season.
“We’re proud to support a venue that celebrates our community through the universal language of music,” said Mike Suco, Coca-Cola United president and chief executive.
“Coca-Cola has always been about bringing people together and creating moments of happiness. We see the Coca-Cola Amphitheater as the perfect space to continue that tradition.”
The venue’s establishment is a joint effort between the Birmingham Jefferson Convention Complex, the City of Birmingham, Jefferson County, and Live Nation.
“The demand for live music is reaching unprecedented heights, and the Coca-Cola Amphitheater will be the backdrop for unforgettable moments and lifelong memories for fans,” said Rob Scolaro, Live Nation’s senior vice-president and head of venue sales.
“Together with Coca-Cola Bottling Company United, we’re proud to bring Birmingham a new venue that captures the spirit of the city’s Northside, celebrates its thriving music scene, and strengthens its place on the national entertainment map. This amphitheater isn’t just a stage—it’s a space where fans and artists will share experiences that last a lifetime, driving Birmingham’s cultural legacy forward.”
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