Arenametrix secures €8m funding to further expand

Arenametrix, a French scale-up offering data and CRM solutions for the cultural and sports sectors, has raised a further €8m (£6.7m/$8.3m) in funding.

The figure includes €6m in equity, led by Réflexion Capital – a fund that specialises in profitable growth in the tech sector. The funding was also supported by long-standing investor Newfund Capital.

Arenametrix offers an omnichannel platform that provides a 360-degree view of audience engagement. The solution enables event organisers to centralise and analyse data, segment their audience, automate personalised market campaigns via SMS, emailing, WhatsApp and push notifications, and optimises the customer experience from the booking stage through to post-visit.

“Thanks to this round of funding, Arenametrix will be able to create a real synergy between data and the audience experience. Our aim is clear: to enable event organisers to boost spectator engagement, optimise and intensify the emotional experience for fans, while giving them total control over their data,” commented Kévin Vitoz, chief executive and co-founder of Arenametrix (pictured left).

Arenametrix was founded in 2013 by Vitoz and Ludovic Bordes (pictured right) and previously benefited from a €1.5m funding round with Newfund. The company has been profitable since 2020 and has engaged with more than 300 customers across sport, live entertainment, and museums and tourist experiences.

Customers include the likes of Comédie Française, the Crazy Horse, the Palais de Tokyo, the Mucem in Marseille, the Geneva Opera, La Fenice in Venice, the Musikverein in Vienna and the Hall de Lumières in New York.

Arenametrix currently generates 30% of its sales internationally, and this new funding will be used to accelerate its European and global expansion. The business already works with football leagues in Switzerland and Belgium, but its goal is to work with other top European sports leagues.

“Arenametrix is a company that I have personally followed since 2018, which its founders have been able to develop into profitable growth, thanks to a combination of very deep knowledge of their market, a long-term vision and a strong ability to execute,” said Ivan Michal, general partner at Reflexion Capital.

“This transaction should enable them to move from the position of French leader to that of European leader, thanks to the acceleration of a buy & build strategy that has already proven its effectiveness.”