English football club Brentford has frozen its season ticket prices for the 2025-26 Premier League season.
The current band B prices, which make up 57% of all the club’s season tickets, are £495 ($628/€595) for adults, £135 for juniors and children, £365 for over 65s and £330 for fans aged 18 to 24.
These prices will remain which keeps Brentford’s season tickets as the most affordable for top-flight London clubs.
“Values of togetherness, progressive, respectful, I think they keep us very focused and keep us very honest,” said Brentford chief executive Jon Varney at a fan forum event.
“An example being our season ticket prices, which I’m sure you’ll be delighted to know, we’re going to freeze for next year, so there will be no ticket increases.
“That’s all part of our values-driven activities, the sustainability, the kit that lasts for two years. There are huge pressures for us to grow our revenue, but also, we’re not doing that at any cost.
“There are things that we will be doing and do that won’t be in favour with every single fan, I get that, but hopefully we bring a balance to it.”
Although season ticket prices are staying the same at Brentford, the club is increasing the cost of individual match tickets across all general admission categories.
The price freeze comes at the same time as plans for protests were unveiled by supporters of four Premier League clubs surrounding ticket price rises.
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