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Sales & Marketing

Padel’s Hexagon Cup signs up ticketing partner

Featured Image Credit: Hexagon Cup

Padel’s Hexagon Cup has signed Spanish department store chain El Corte Inglés as the competition’s ticketing partner and official sponsor of the 2025 edition.

The growing racquet sport’s Hexagon Cup will take place at the 12,000-capacity Madrid Arena from January 29 through February 2.

El Corte Inglés will distribute tickets on its in-house ticketing platform, while it will also gain brand exposure across the event.

The 2025 edition of the padel competition will also be broadcast globally, thanks to a continued partnership with DAZN. The deal was renewed back in October.

“El Corte Inglés is not just any partner; it is the gold standard of retail in Spain and a leading ticketing platform for major events,” commented Astrid Thams, the Hexagon Cup’s commercial managing director.

“We are incredibly proud to work with them and welcome them as official sponsors of the tournament.”

Padel is a racquet sport and is particularly popular in nations such as Spain, Italy and Mexico. It will be the second edition of the competition, after the first was held in Madrid earlier this year.