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Tickets For Less (TFL) has launched a new technology which integrates its live event ticket inventory into brands’ rewards programmes and has a split tender feature.
The update allows members and customers to pay for live event tickets using a combination of real money and reward points or other loyalty currency.
“We’ve seen a lot of interest in split tender from brands that are listening to their customers,” said TFL senior director of business development, Michael Wagner.
“By giving customers the flexibility to split their payment, we enable them to enjoy the excitement of live events on their terms.
“We’re excited to reach more people with the addition of split tender and will continue to develop our tech stack to help more people feel the excitement of being at a live event, all thanks to their favourite brands.”
TFL has made other upgrades including rapid speed to market, controlled point-to-dollar ratios, a customisable brand experience, and a mobile-optimised platform.
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