NASCAR has strengthened its commitment to the military and first responder communities through a new partnership with GOVX.
GOVX, the online shopping platform for current and former military, first responders and other government service personnel, will serve as the presenting sponsor and official verification partner of the NASCAR Miltix programme. This offers discounted race tickets of 15% off or more to NASCAR-owned tracks nationwide.
Eligible service members will be able to access this benefit through both NASCAR’s and GOVX’s platforms. First responders and other Americans of service will also be eligible to receive the ticket discount offering through the partnership.
With an existing membership of almost 10 million, GOVX will help to amplify NASCAR’s commitment to this community.
“Since the inception of our sport, honouring members of the military has been a big piece of the fabric that makes up NASCAR and, in partnership with GOVX, the Miltix program is one of many ways we’re able to do that,” said Michelle Byron, NASCAR executive Vice President, Chief Partnership and Licensing Officer. “There is nothing better than the at-track NASCAR experience, and thanks to GOVX and the Miltix programme, it’s even easier for current and former members of the military to access that experience.”
NASCAR’s support
The official partnership will also be supported through promotion on GOVX’s website, GOVX signage at NASCAR tracks throughout the race season, commercial inventory within NASCAR TV broadcasts, and through NASCAR digital media placements.
“Over the decades, NASCAR has shown an unwavering appreciation and dedication to our nation’s heroes, both on the track and off,” said Alan Cole, GOVX chief executive. “The opportunity to partner with such a prestigious organisation is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”
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