New York Red Bulls is set to become the first major sports team to offer blockchain-based ticketing for all events through a wide-ranging partnership with Sports Illustrated Tickets.
Under a new 13-year agreement, the Major League Soccer (MLS) team’s venue is to become Sports Illustrated Stadium. Sports Illustrated Tickets also becomes New York Red Bulls’ official ticketing partner and official fan experience partner.
Starting with the 2026 season, Sports Illustrated Tickets’ primary blockchain event ticketing platform Box Office will power all events at the 25,500-capacity venue. This includes all New York Red Bulls and NJ/NY Gotham FC home matches, as well as all international football matches, youth events, concerts, watch parties and other events held at the stadium.
Sports Illustrated claims the agreement “will set a global precedent, making Sports Illustrated Stadium the first major venue where all events will be blockchain-based ticketing”.
“This transformative technology will revolutionise the event experience, providing attendees with a secure, interactive and efficient ticketing solution,” Sports Illustrated said. “Beyond seamless access, the Avalanche blockchain will elevate fan engagement by transforming event tickets into dynamic digital assets, offering exclusive perks, personalized content and more, creating a truly next-generation event experience.”
Guest experience
The Sports Illustrated Stadium marks the first venue naming rights deal in the US sports brand’s 70-year history.
“We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand,” said Marc de Grandpré, president of New York Red Bulls.
“Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area. We are truly honoured to call Sports Illustrated Stadium the home of Red Bull New York, and together, we eagerly anticipate creating unforgettable memories for all our fans and guests.”
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