Seat Unique has been named the new hospitality partner for Salford Red Devils, while the rugby league side has also unveiled a suite of new hospitality offerings.
Fans and businesses will be able to access premium matchday experiences through Seat Unique’s platform.
New experiences include the 1873 Lounge, with prime seating in the main stand, and high-quality food and drink options such as informal dining from the matchday street food offering; Legends Lounge, which was formerly called the Platinum Lounge; private suites (previously known as executive boxes); and The Willows, a new concept that will launch at selected games in 2025, featuring charcuterie sharing boards and bottomless drinks packages.
“We are delighted to partner with Seat Unique as we continue to elevate our hospitality offerings,” commented Claire Butters, Salford Red Devils’ chief operating officer.
“Their platform will help us expand our reach, making premium experiences more accessible to fans and businesses while staying true to the club’s traditions.”
James Duffy, chief operating officer and co-founder of Seat Unique, added: “We’re delighted to partner with the Salford Red Devils to make it simpler than ever for fans to enjoy memorable moments when supporting their favourite team.
“Securing another rugby league club on our books is a great milestone for Seat Unique. With this partnership, we now support half of the Super League. This is an incredible accomplishment that shows the platform’s success in delivering official premium live experiences across the sport.”
Last week, Salford City Council announced the formal completion of its takeover deal for Salford Community Stadium. The venue is not only home to the Super League club, but also Premiership rugby union team Sale Sharks.
Sale signed up Seat Unique as its official premium ticket and hospitality sales platform back in October. The platform also partnered with League Two football club Salford City earlier this month.
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