Featured Image: Kyle Head on Unsplash
ATG Entertainment – previously known as Ambassador Theatre Group – has acquired touring Broadway presenter Celebrity Attractions, which operates across the US.
The presenters’ offices in Tulsa, Oklahoma and Little Rock, Arkansas will remain. Financial terms of the deal were not disclosed.
Barron International Group acted as the financial advisor to ATGE on the transaction.
Celebrity Attractions was founded in 1983 by Larry and Kay Payton and has brought shows that were first run on Broadway to regional markets. It was also a founding member of the Independent Presenters’ Network in the US.
The company has previously invested in productions such as Moulin Rouge: The Musical and The Outsiders.
“We are thrilled about our next chapter, knowing that this new relationship with ATGE will open a world of growth and possibilities,” said Kristin Dotson, CEO of Celebrity Attractions.
ATG Entertainment chief content officer for North America Kristin Caskey added: “Larry Payton was a pioneer in the touring industry, creating subscription series from their inception that have brought the best of Broadway to multiple cities for decades.
“The longevity of Celebrity Attractions is a testament to the great care and consideration Larry and the Payton family put into the business. We at ATG Entertainment feel honoured and privileged to carry forward that business with Kristin Dotson and the Celebrity Attractions staff and will continue to honour the tremendous contributions of Larry and Kay.”
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