Featured Image: Wikimedia Commons
O2’s Priority Tickets platform has had a record-breaking year with 1.54 million tickets sold between January and November; a 12% increase on the same period the year prior.
The year’s major selling tours included Dua Lipa (pictured), Peter Kay and Lana Del Rey.
Priority Tickets is the reward platform for O2 and Virgin Media broadband customers, and offers early access to some of the largest events and venues in the UK.
Additional top tours according to O2’s Priority Tickets included Usher, Billie Eilish, Bruce Springsteen, Justin Timberlake, Linkin Park, Tate McRae and Iron Maiden.
“There have been massive tours announced this year, ones that will go on to define an entire generation of music and entertainment. Our Priority campaign starring Dua Lipa was a huge success, selling out Wembley Stadium,” commented Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2.
“With a relentless demand from O2 and Virgin Media broadband customers for access to live shows, we’re now seeing Priority Tickets smash its own sales records again this year. Our best-sellers list shows the variety of live entertainment the UK has an offer – here’s to an even bigger 2025.”
Over the course of the year, O2 has offered access to tickets to shows from more than 2,000 artists and performers, at over 650 venues in the UK.
Priority members can also benefit from the likes of queue jump, cloakroom services, phone charging, VIP hospitality and discounts on merchandise at The O2 arena and the nationwide O2 Academy venues.
Share this