The merger forms part of an investment strategy from Invera Equity Partners.
The newly established group operates in the markets of Croatia, Slovenia, and Bosnia and Herzegovina. It issues more than four million tickets annually for over 13,000 sports, music, cultural and business events.
“Through our shared vision and synergy with Ulaznice.HR, we have laid the foundation for a significant regional story,” commented Berislav Marszalek, founder and chief executive of Entrio.
“This is not merely a business move but an opportunity to raise standards in the ticketing industry, providing event organisers and users with innovative solutions and premium experiences. I am thrilled to embark on this new phase of development and expansion with Ulaznice.HR and with the support of Invera Equity Partners, aiming to become the leading ticketing group in Southeast Europe.”
Entrio and Ulaznice.HR will continue to operate under their own separate brands, maintaining their current leadership teams.
Darko Čošić and Branko Šilta will remain at the helm of Ulaznice.HR (Dekod), while Berislav Marszalek and Sonja Trajanovski Marszalek will continue to lead Entrio.
Čošić said: “For many years, Ulaznice.hr has provided quality service to our users, and merging with Entrio brings a new dimension to our business. By combining our expertise, technologies, and service range, we are strengthening our market position and creating an environment where event organisers and attendees receive the best in one place.”
Denis Sabolović of Invera Equity Partners added: “We continue our investment in the industry, focusing on improving and expanding services for both event organisers and end users, the ticket buyers. With the combined strengths of Entrio and Ulaznice.HR, we are pursuing robust organic and inorganic growth in existing and new markets.”