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The Asian Football Confederation (AFC) has renewed its partnership with Match Hospitality Asia, which will act as the exclusive provider of the commercial hospitality programme for the 2027 Asian Cup in Saudi Arabia.
Some 40,000 guests enjoyed official hospitality at the AFC Asian Cup Qatar 2023, which also attracted a record-breaking spectatorship of more than 1.5 million fans.
The 2027 Asian Cup will also offer the opportunity for fans to enjoy an elevated match experience thanks to the partnership with Match Hospitality Asia.
Additionally, Match Accommodation Asia has been endorsed by the AFC as an official accommodation agency and the official ticket and accommodation agency of the 2027 Asian Cup.
The agency will offer fans in Saudi Arabia the chance to coordinate their ticket and accommodation purchases for the men’s football tournament.
Datuk Seri Windsor John, the AFC’s general secretary, commented: “The AFC is firmly committed to building on the resounding success of the record-setting AFC Asian Cup Qatar 2023, and the extension of our partnership with Match Hospitality Asia represents another decisive step in our efforts to provide our passionate fans with an unrivalled match experience.
“We look forward to working closely with Match Hospitality Asia as we strive to stage the greatest-ever edition of Asia’s crown jewel in Saudi Arabia in 2027.”
Enrique Byrom, chairman of Match Hospitality Asia, added: “The whole Match Hospitality Asia team is very proud to have been appointed for a second consecutive AFC Asian Cup as the exclusive official hospitality provider and we are certain that this next edition of the AFC Asian Cup. We are certain that this next edition of the AFC Asian Cup will yet again provide an exceptional sporting experience for fans.
“We very much look forward to applying our expertise and experience to the event and working in close collaboration with the AFC and Local Organising Committee to deliver an outstanding official hospitality programme.”
Match Hospitality Asia and Match Accommodation Asia are based in Doha, Qatar and form part of the Byrom Group, which is headquartered in Manchester, in the UK. Byrom Group also has offices in London, Rio de Janeiro, Johannesburg, Moscow, Philadelphia, Hong Kong and Zurich.
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