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ATG Entertainment has acquired Spain-based theatre operator SOM Produce, entering the Spanish market with five theatres in Madrid.
SOM Produce is headquartered in the capital and sells more than 750,000 tickets every year. It is a major producer and distributor of musicals and plays in the Spanish language.
The five theatres in Madrid consist of Nuevo Teatro Alcalá, Teatro Rialto, Teatro Nuevo Apolo, Teatro Calderón and Teatro Amaya.
Aside from producing and touring a range of titles throughout Spain, it has also helped to produce over 20 well-known shows including Matilda, Mamma Mia!, The Book of Mormon, West Side Story, Grease, Chicago, Cabaret and more.
“This is an exciting opportunity to further build ATG’s European operations and SOM Produce represents a great cultural fit; we are both very creative businesses, deeply passionate about showcasing great content in landmark venues,” said Ted Stimpson, chief executive of ATG.
“Madrid is becoming a global hub for theatre productions, and we have long admired what SOM Produce has achieved. We are delighted to be able to bring them into the ATG family and explore continued opportunities for ATG in a thriving new market.”
The financial details of the deal were undisclosed.
Last month, ATG Entertainment also acquired touring Broadway presenter Celebrity Attractions.
ATG Entertainment was previously known as Ambassador Theatre Group.
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