Sports

Ticketmaster takes first founding partner status with New Highmark Stadium

Featured Image: Buffalo Bills

Ticketmaster has strengthened its connection with the Buffalo Bills by signing on as the first founding partner of New Highmark Stadium.

Ticketmaster will serve as the exclusive primary ticketing partner and official resale marketplace at New Highmark Stadium, which is slated to open in 2026.

As the stadium’s first founding partner, Ticketmaster will play a pivotal role in supporting the NFL team’s vision of creating one of the world’s most technologically advanced sports facilities, while continuing to deliver an innovative experience to the ‘Bills Mafia’, widely recognised among the League’s most fervent fan bases.

“The Buffalo Bills are proud to have a relationship with Ticketmaster that extends over 20 years,” said Pete Guelli, Buffalo Bills’ executive vice-president and chief operating officer.

“Ticketmaster’s continued commitment to invest in technology and the fan-experience makes it the ideal partner as we move into our new stadium in 2026. Enhanced technologies will allow for faster fan entry to events while simplifying and personalising the ticketing experience.”

Read the full story on our sister site, TheStadiumBusiness.com.

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