Live Music

Elevation Events expands partnership with marketing agency Boest

Dutch festival organiser Elevation Events has furthered its partnership with marketing agency Boest following an initial collaboration at the Smeerboel Festival last year.

Boest will now take over the online advertising for the majority of Elevation Events’ brands.

The company focuses on reaching the right target groups with a customised multichannel strategy through social media and Google.

In doing so, it is said to play a key role in positioning and selling festivals in Utrecht and the surrounding area.

“After a very pleasant collaboration with Boest for Smeerboel Festival 2024, we have decided to expand the collaboration,” said Elevation Events’ head of marketing Robin Sandifort.

“Boest distinguishes itself in the pleasant and fast contact, but is also distinctive in the ability to think along in the types of advertisements for the different channels.”

Through the partnership, Boest and Elevation Events are aiming to strengthen the visibility and ticket sales for the latter’s festival line-up, which attract around 130,000 visitors annually.

“The collaboration between Smeerboel Festival and Boest last year was a success for both parties and left us wanting more,” said operational director at Boest Etienne Looije.

“I am therefore proud that we can further expand the collaboration with Elevation Events, with concepts such as Soenda and Orbit. Soenda was my very first festival in 2014, so it feels a bit like the circle has come full circle.”