Sports

James Madison University to rethink ticketing strategy

Featured Image: JMU Athletics

James Madison University (JMU) in Virginia has placed a revamp of its ticketing strategy at the forefront of its new revenue plan.

The university’s American football programme is the focus of the changes, which come into play before season ticket sales begin tomorrow (Wednesday).

“We strive to best position James Madison Athletics not only for this wave of change but also for further future evolution of college athletics,” said JMU director of athletics Matt Roan.

“We believe we are at the forefront of operation and investment in the student-athlete experience among peers and will continue to be diligent to maximize and enhance opportunities for student-athletes.

“Whether it’s ticket pricing, donation structure, multimedia rights revenue or any other financial framework, they each play a critical role in recruiting and retaining elite student-athlete and coaching talent and in offering first-class training and performance facilities.

“We’re grateful for the support of JMU Nation and their unmatched passion.”

American football season tickets for JMU will range from $170 (£136/€163) to $925 following an evaluation of all ticket price models.

This has been done in an attempt to maximise revenue and “align the overall fan experience comparable to or above peers…within a financially responsible model”.

“As we engaged in this process, it was critical that we consider our constituents and their impact,” Roan continued.

“While we certainly need their help to maintain and elevate success, we are aware that our alumni, friends and fans can only support within their means.”