Featured Image: Minecraft Experience
The first-ever Minecraft immersive experience is coming to London for the first time from this April.
The game’s creator, Mojang Studios, has partnered with Experience MOD to bring the game to life with the immersive “Minecraft Experience: Villager Rescue”. The experience debuted in the US last year and now comes to the Corner Corner venue in London’s Canada Water.
The experience will see visitors enter seven Minecraft themed rooms with the aim of saving villagers who are under siege from a zombie attack. They must work to rescue the villagers and gather essential ingredients to cure them before time runs out. No prior knowledge is required for the experience which is designed to welcome families, parents, and children.
“After a successful debut in Dallas, TX this past autumn, we’re excited to bring our first-ever immersive touring ‘Minecraft Experience’ to its next stop in London,” said head of franchise development at Mojang Studios Kayleen Walters.
“We are thrilled to offer players and fans new ways to engage with the ‘Minecraft’ brand starting this April. Finding ways for our community to express their love for ‘Minecraft’ both in-game and out is always top of mind for us and we can’t wait for more of our global community to attend the ‘Minecraft Experience.’”
The experience takes 45 minutes and begins with players entering a forest guided by two characters – Tobin and Dayo.
Moving into a village, they will then receive their quest and embark on the rescue mission with the help of the “Orb of interaction”. This allows users to engage with their surroundings by breaking blocks, collecting resources and more.
Once completed, players can celebrate at the Minecraft Experience Trading Post and get a memento from the adventure.
“’Minecraft Experience’ is an adventure unlike anything we have ever created,” says Olivier Goulet, founder and chief executive officer of Supply + Demand, which is also working on the project.
“The collaboration between our creative and producing team and the teams at Mojang and Microsoft has created an entirely new form of in-person experience at the crossroads of game design, experiential storytelling, and high-tech multimedia.”
Tickets are available for under-15s from £20 ($25/€24) while tickets for those aged 16 and above are priced at £24.
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