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TheatreDNA, a Los Angeles-based full-service theatre consulting firm, has acquired Victor Gotesman Performing Arts Planning (VGPAP).
The company is a research and consulting firm, specialising in feasibility studies and business planning in the cultural arts market. The acquisition means TheatreDNA will now be able to better provide a full-service experience for venue owners and operators, pairing feasibility research and strategic business development alongside performance space planning and design.
Service capabilities will now include market analysis, utilisation planning, community engagement, operational reviews, financial forecasting and more.
“We couldn’t be more excited about this new milestone for our firm,” commented Michael Ferguson, co-founder of Theatre DNA.
“We have a longstanding history of working with Victor Gotesman on feasibility studies and have enjoyed his collaborative spirit in helping communities develop cultural spaces. With this new partnership, we can better serve our clients at any stage in their venue’s lifecycle.”
VGPAP founder Victor Gotesman added: “I have been in this business for a long time – working with Michael and Benton – and I’m happy to see it come full circle with this new partnership.
“I am thankful for having the opportunity to help guide the next generation of consultants and to witness how TheatreDNA can build upon this body of work.”
Financial details of the deal were not disclosed.
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