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NASCAR and Busch Light are set to launch an annual summer music series this year as part of their renewed partnership.
This comes as Busch Light’s parent company Anheuser-Busch announced a multi-year agreement with NASCAR.
The collaboration ensures the lager brand will continue as the official beer sponsor of NASCAR in its role as a premier partner.
The summer music series will include five pre-race performances throughout the season, beginning with a concert at Texas Motor Speedway on May 4.
After that, concerts will take place at the June 8 meeting at Michigan International Speedway, on July 6 at the Chicago Street Race, August 3 at Iowa Speedway, and September 7 at World Wide Technology Raceway in Illinois.
“The partnership between NASCAR and Busch Light is consistently noted as one of the most recognized in all of sports each and every year,” said Michelle Byron, NASCAR executive vice-president and chief partnership and licensing officer.
“Anheuser-Busch’s longstanding relationships at multiple levels across our sport have been paramount in cultivating new fans and driving fan loyalty for decades, and our partners at Busch Light are leading by example to find new ways to drive deeper fan engagement.”
The 2025 NASCAR Cup Series regular season begins with the Daytona 500 in Florida on Sunday (February 16).
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