Featured Image: Live Nation Urban
Live Nation and its Live Nation Urban subsidiary have launched a new venture capital fund called Black Lily Capital which focuses on business in the live music sector with black founders.
Its first investment has been made, with marketing and tech startup Breakr receiving backing.
Breakr works with labels, artists and brands on influencer partnerships, of which it has 70,000 of the latter on its books.
Founders Anthony and Ameer Brown help artists connect with brands and agencies and establish creative campaigns.
“The creator economy has changed the way we all connect with audiences, driving innovation and economic activity at an unprecedented scale,” said Shawn Gee, founder and president of Live Nation Urban, who will join Breakr’s board of directors.
“Breakr is a tech platform that was a core part of Live Nation Urban’s marketing mix for the better part of a year. After meeting the founders and understanding their vision, it was an easy decision for us to invest in Tony and Ameer and their trail-blazing platform. Our investment reflects our belief in the founders and in the transformative power of creators and the technology that empowers them to thrive.”
Breakr was founded in 2020 and has since partnered with major labels such as BMG and Sony Music.
“From Breakr’s founding, projects like our #RoadtoRollingLoud competition with Rolling Loud to our extensive work with indie labels as well as the ‘Big 3,’ we’re committed to creating opportunities, discovering talent, and financially empowering creators and change-makers worldwide,” said Anthony Brown.
“Our partnership with Live Nation Urban and Shawn is the exciting beginning of a new chapter where we can expand our vision further than ever before, particularly with brands.”
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