It marks a first-of-its-kind initiative that provides the opportunity for anyone to attend their first-ever Sounders match at no cost, with a pair of tickets, a welcome experience and free gift all included.
“First Match On Us was created as an invitation to new audiences at a moment when our sport is at the brink of unprecedented attention and growth,” said Sounders FC president of business operations, Hugh Weber.
“We’re confident that giving people in our community the chance to take in our matchday experience will lead to many falling in love with the sport and our club in advance of FIFA Club World Cup 2025 this summer and FIFA World Cup 2026 next summer.”
First Match On Us will be in effect for 11 different Sounders FC regular season home matches this year in the MLS.
The first match included will be on March 22 against the Houston Dynamo.
“The First Match On Us program showcases Sounders FC’s dedication to growing the sport of soccer,” said Sounders FC chief impact and fan engagement officer Ashley Fosberg.
“This is more than a ticket to a game; it’s an open-armed invitation to experience the passion and camaraderie that make Sounders FC special.
“Whether someone is new to Seattle searching for a sense of community, a family looking for child-friendly outings or fans of other soccer leagues or sports who have never given the Sounders a try, First Match On Us has been thoughtfully planned to provide all our first-time fans with a welcoming and inclusive experience.
“We are being intentional about introducing these guests to our matchday rituals, giving them insight into what to watch for during the match and even gifting them with their first Sounders scarf so they can raise it high and take part in the traditional ‘Scarves Up, Seattle’ moment.
“It’s our hope that this program gives new fans the chance to feel the energy and connection that define our club.”