Australia’s Secret Sounds Connect has become ‘Connect by Live Nation’ as it puts the focus on its connection to the world’s biggest live entertainment company almost 10 years into their association.
Connect by Live Nation is considered Australia’s leading sponsorship, creative and experiential agency in the live music and entertainment sector. It said the rebrand will help to amplify its “unrivalled network” in connecting brands with fans through live music.
The rebrand highlights the integration of Live Nation’s business, and the prospect for brands of linking with global artists and venues, festivals and events. Clients can also tap Ticketmaster’s real-time fan behaviour data, proprietary consumer research, and insights from live entertainment experiences globally.
Kristy Rosser, senior vice president, marketing solutions and client services at Live Nation Australia and New Zealand, said: “Our evolution to Connect by Live Nation represents our ongoing commitment to amplifying brand and fan experiences in the incredible world of music.
“Our ability to tap into Live Nation’s global network gives brands unprecedented access to artists, real-time audience insights, trends and an experienced team who are deep-rooted in the industry. It’s an exciting time to be rebranding our agency after a record year at Live Nation globally and an exciting year ahead.”
Rosser founded Secret Sounds Connect in 2009, with the agency acquired by Live Nation seven years later. It has worked on campaigns for Red Bull, Smirnoff and Jack Daniel’s, and at events such as Big Day Out and Splendour in the Grass.
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