Featured Image: Lukas Raich/CC BY-SA 4.0
Alpine Formula One Team has partnered with ticketing marketplace viagogo with the aim of growing a more global fanbase.
The platform is available in 195 countries and 33 different languages and will see Alpine utilise viagogo’s technology suite and data insights to engage new audiences and discover new marketing opportunities.
“We’re excited to partner with BWT Alpine Formula One Team to make attending Formula One races easier than ever for fans around the world,” said international business development lead at viagogo Matt Drew.
“In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races. Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues.
“This partnership also highlights viagogo’s leadership in evolving the ticketing industry, enabling BWT Alpine Formula One Team to directly distribute tickets in our platform – setting a new standard for fan accessibility and engagement in F1.”
As a result of the partnership, viagogo’s brand will be visible across Alpine’s garage environment, hospitality areas, and digital platforms throughout the 2025 season.
“The partnership with viagogo is an exciting step to bring BWT Alpine Formula One Team closer to fans worldwide,” said Alpine Formula One Team principal Oliver Oakes.
“By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand. We’re committed to enhancing the fan experience and strengthening global presence – this collaboration is a testament to that.”
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