Featured Image: Diego Delso/CC BY-SA 4.0
The Royal Ballet and Opera has partnered with True Tickets that the pair claims will “revolutionise” digital ticketing.
The collaboration is hoped to enhance the ticketing experience for audiences of the British institution.
It is claimed that patrons will benefit from a more seamless, secure, and accessible ticketing experience.
“We are thrilled to partner with the Royal Ballet and Opera during this pivotal season,” said Ken Lesnik, head of business development at True Tickets.
“Our mission is to provide solutions that simplify and secure the ticketing process, and we are honoured to collaborate with an institution that shares our values of innovation and accessibility.
“Together, we aim to create a seamless experience that allows audiences to focus on what truly matters: the transformative power of ballet and opera.”
True Tickets is compatible with mobile wallets which allows guests to gain entry faster.
It also features security measures that help to protect against fraud and unauthorised resale.
It is aimed for all tickets to be supported by the digital features from the start of the 2025-26 season which is expected to be in September.
“Audiences are at the heart of everything we do at the Royal Ballet and Opera,” said Royal Ballet and Opera’s chief commercial officer Sophie Wybrew-Bond.
“Our collaboration with True Tickets will enable us to provide a much simpler and more accessible ticketing experience for our audiences, ensuring our world-class performances can continue to be enjoyed by everyone.”
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