Featured Image: OVO Arena Wembley
OVO Arena Wembley has partnered with brewing company Molson Coors to create the new Coors Lounge hospitality area which is set to open in April.
The Coors Lounge is influenced by the music heritage of the 12,500-capacity venue from the 1970s and ‘80s which saw it host acts such as the Beatles, Led Zeppelin, and David Bowie.
“We are thrilled to partner with Molson Coors to bring the Coors Lounge to life here at OVO Arena Wembley,” said vice-president and general manager of OVO Arena Wembley, John Drury.
“This new collaboration reflects our continued commitment to the amazing legacy and longevity of the arena, as a destination that offers not only incredible live events but also the very best in hospitality experiences for our guests.”
The Coors Lounge offers ticket holders an exclusive pre- and post-show experience including a dedicated VIP entrance and direct access to the auditorium.
The first event to showcase the new hospitality space will be Sean Paul’s show on April 18.
“Coors has always been about celebrating memorable moments, and there is no better way to do that than by partnering with an iconic venue like OVO Arena Wembley, which brings people from across the world together to experience the best of live music,” said Molson Coors’ marketing director of Western Europe, Hannah Norbury.
“With the arena’s incredible legacy and ongoing transformation, the Coors Lounge and our range of drinks are the perfect additions – delivering a premium atmosphere which complements the energy and excitement of live events.”
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