International Cricket Tours’ portfolio includes the 2025-26 Ashes series in Australia as well as Women’s Cricket World Cup India 2025. The England-based business was established in 2011.
Emprise, whose brands include the Barmy Army supporters club and the Root Academy, said that the strategic acquisition will enhance its portfolio and further solidify its position in the market. It added that the combined business will form a stronger, more innovative company that will better serve customers and stakeholders.
“I am absolutely delighted to add International Cricket Tours (ICT) to our growing portfolio,” said Chris Millard, managing director of Emprise. “With over 50 years’ experience in the travel industry, ICT are a superb addition to our family and join with unrivalled expertise and knowledge.
“International Cricket Tours has built a strong reputation for delivering successful cricket tours around the world, making it an ideal fit for our group. ICT are the leading operator for England white-ball cricket tours and will provide even more travel opportunities for England supporters worldwide.”
Cricket holiday opportunities
The integration process is set to begin immediately, with both businesses aiming to ensure a seamless transition for employees and clients.
Sara Malin, founder of ICT, said: “This is an exciting moment for ICT. Becoming part of Emprise Group Limited will open up tremendous opportunities for the business to improve our reach, scale and scope, and provide new and varied cricket holiday opportunities for tourists of all ages.”