Harry Kane has become a shareholder of Seat Unique and is said to be key to the ticketing platform’s expansion into elite football.
The England and Bayern Munich striker explained that he wanted to help fans to have better access to live experiences.
“Throughout my career and in my personal life, I’ve seen the power of live events to inspire, unite, and create lasting memories,” Kane said.
“As an athlete, I know how much it means to fans to have those incredible experiences.
“Seat Unique is changing how people access these moments by creating better access to premium experiences, and I’m excited to be a part of their team.”
Kane joins a roster of high-profile sporting names backing Seat Unique, including former British and Irish Lions and Wales rugby union captain Sam Warburton OBE, England cricketers Stuart Broad and Lauren Bell, and Rugby World Cup-winning manager and scrum half Sir Clive Woodward and Matt Dawson.
Ben Stokes-founded investment and media fund 4CAST has also invested in Seat Unique, alongside Dame Jessica Ennis-Hill and John Terry, who back venture capital firm The Players Fund.
“Fans are always chasing those unforgettable ‘I was there’ moments, and Harry’s global influence and understanding of what makes those moments special make him a perfect fit for Seat Unique,” said founder and chief executive of Seat Unique, Robin Sherry,
“We’re excited to have him on board as we continue to launch even more amazing packages this year and beyond.”