This ensures that the company will have the rights to sell premium ticket and hospitality packages at the stadium, which boasts a capacity of 80,000 for concerts.
The deal comes ahead of a summer lineup featuring headline performances by Iron Maiden and Sam Fender, with more concerts expected to be announced soon.
The premium ticketing platform will provide fans with access to live music experiences at the former Olympic Stadium, with more than 3,000 covers across multiple luxury lounges.
“We’re excited to partner with London Stadium for what promises to be a spectacular summer of live music,” said founder and chief executive of Seat Unique, Robin Sherry.
“With global icons like Iron Maiden and Sam Fender on the bill, fans are in for some unforgettable experiences.
“The premium ticketing market in live events is booming. Consumers spent £6.1bn on live events last year, up 35% from pre-pandemic levels, according to Live music Industry Venues and Entertainment.
“Seat Unique is committed to improving access to premium and hospitality experiences for fans. London Stadium is a fantastic addition to our growing network, and we look forward to working together.”
Seat Unique already provides official access to premium tickets and hospitality packages for major UK venues, including Wembley Stadium, Tottenham Hotspur Stadium and Co-op Live.
“We are delighted to announce this partnership with Seat Unique, which marks an exciting step forward in enhancing our hospitality offering, providing fans and guests with unforgettable premium experiences at our iconic venue,” said commercial director at London Stadium Gary Bell.
“We look forward to working together to create special moments for our visitors.”