Through Seat Unique, motorsport fans can access official premium and hospitality race-day experiences, with premium seating, fine dining, and behind-the-scenes access at circuits around the world.
“We’re delighted to team up with Formula E to offer fans a seamless way to access the very best in premium and hospitality motorsport experiences this season,” said founder and chief executive of Seat Unique, Robin Sherry.
“It’s no surprise to us that excitement around Formula E is accelerating worldwide, and Seat Unique is helping both existing and new fans to get closer than ever before to the action with VIP track experiences, racing simulators and driver appearances. We can’t wait to work with Formula E.”
Trackside views around the world
The remaining races in the current season of the Formula E World Championship are due to take place in Miami, Monaco, Tokyo, Shanghai, Jakarta, and Berlin before a finale in London.
Through Seat Unique, fans will be able to experience the Electric Lounge and the Emotion Club packages, both of which feature a VIP pit lane walk.
The Emotion Club also has trackside views, a resident DJ, racing simulators and includes driver appearances.
“This collaboration with Seat Unique represents a step forward in our approach to selling premium hospitality products, but is ultimately driven by huge demand and interest in our growing sport,” said premium experience director at Formula E, Darcey DZ Lingley.
“More fans than ever before – nearly 400m in fact – are attracted to and want to engage with the series, so this new platform offers them as well as commercial partners and prospects a seamless way to access and enjoy our exclusive race-day experiences worldwide.”