Eventbrite
Eventbrite has revamped its consumer app to increase personalisation and enhance event discovery.
The new updates are claimed to make it easier to get personalised recommendations, explore handpicked lists, and connect with friends to make plans.
“Life’s most meaningful moments happen when we connect with people who share our interests—whether that’s finding your running club, discovering a new comedy showcase, or joining a neighbourhood art walk,” said Eventbrite co-founder and chief executive Julia Hartz.
“That’s why we’ve reimagined our app to become a destination where culture and community naturally come together, helping people turn their passions into incredible experiences that bring them closer.”
Humanitix
Humanitix has partnered with TikTok to allow users of the social media app to buy tickets to events directly through the platform.
The feature is currently available in Australia and New Zealand and enables event hosts to reach TikTok’s more than one billion monthly active users.
“We’re excited to provide event hosts with new and innovative ways to connect with audiences on TikTok, all while giving back to social or environmental causes,” said a TikTok spokesperson.
Sevilla FC
Sevilla FC has joined the AI Alliance, an international community that promotes responsible and collaborative development of artificial intelligence.
The alliance has more than 150 organisations signed up and the Spanish football club is the first sports entity to join.
Sevilla FC president José María del Nido Carrasco said: “For the club, it represents an important recognition from the technology industry and different academic institutions of our determined commitment to applying technological innovation to sport and also to our different business areas to provide our professionals with the best tools to pursue success on and off the field.”
Sevilla has incorporated AI into its ticketing, sponsorship and Fan 360 tools, with a special emphasis on attendance prediction solutions, which have had a significant impact on the management of the secondary ticket market.
Höme
German event network Höme has launched its Festival Weeks campaign which is claimed to revolutionise festival ticketing.
Tickets purchased through Höme’s platform ‘infield’ can be cancelled up to seven days before the event at no extra cost.
More than one million people have already engaged with the campaign since its launch on March 1, with more than 120 German festivals participating.