Secutix has today (Wednesday) announced the launch of a new ticket protection partnership with insurtech, Cover Genius.
Clients will now be able to leverage a new ticket protection solution powered by technology from Cover Genius. The user-friendly innovation will provide venues and event businesses with an easy and automated refund process, boosting ticket buyers’ confidence when booking.
Ticket-buyers opting for protection will benefit from a clear refund policy, covering them if they can’t make an event due to illness, injury or other circumstances.
The partnership follows a successful pilot with Secutix client, Silverstone circuit, at the Formula 1 British Grand Prix last year.
“Through our partnership with Cover Genius, we’re expanding our offer beyond ticketing operations,” commented Marc Mazzariol, senior vice-president of technology at Secutix.
“In recent years, the demand for ticket protection has grown, especially post-COVID, as event organisers and venues seek to provide fans with peace of mind. Cover Genius is the ideal partner due to its global compliance, which removes regulatory complexities for our clients, and its commitment to continuous innovation, allowing us to add new features to the platform.”
A dedicated support team from both Secutix and Cover Genius will continue to drive investment in ticketing protection solutions with potential future enhancements, such as Cancel for Any Reason, already in the pipeline.
“Live events are booming and across the ticketing industry we’re seeing demand for protection options that provide customers with the flexibility to purchase tickets early, knowing their investment is safe if they’re unexpectedly unable to attend,” said Kyle Keogh, chief business officer at Cover Genius.
“We are thrilled to partner with Secutix to bring industry-leading protection to their customers. Our global award-winning technology not only ensures ticket buyers can easily access refund options, but also equips event organisers with the tools to handle refunds smoothly and increase customer satisfaction.”