Vivaticket has signed a three-year deal to manage ticket sales for the Coppa Italia finals in 2025, 2026 and 2027.
As part of a deal with Lega Serie A, Vivaticket will oversee the distribution and management of tickets for the finals, offering football fans a digital and secure purchasing experience.
Lega Serie A is the governing body which runs professional football competitions in Italy, most notably Serie A and of course, the Coppa Italia.
“The partnership with Vivaticket for the Coppa finals represents another step forward in our journey toward innovation and digitalisation,” commented Luigi De Siervo, chief executive of Lega Serie A.
“Offering fans a modern, secure, and accessible ticketing system is essential to improve access to stadiums and bring more people closer to the great spectacle of Italian football.”
Silvano Taiani, chief executive of Vivaticket added: “We are excited to support Lega Serie A in this new venture, sharing our passion for football with all the fans. With this partnership, we aim to make each final a unique experience, helping to create unforgettable moments for everyone.”
Vivaticket was also recently named the official ticketing partner of Icónica Santalucía Sevilla Fest.
Taiani described the partnership as a “key” step in consolidating Vivaticket’s presence in the Iberian market.