Marketing Manager

Marketing Manager – Visitor & Experience
Full-time | Hybrid work | Melbourne-based

At Exhibitions & Events Australia (EEA), we thrive on innovation, collaboration, and a customer-first mindset. We’re on the lookout for a Marketing Manager – Visitor & Experience to lead the charge in developing and delivering marketing strategies that drive visitor attendance, elevate our event experience, and support the growth of our shows nationwide.

This is a pivotal role in the team, working across some of Australia’s best-loved consumer events — including the Home Show, MindBodySpirit Festival, and CollectFest. You’ll oversee visitor acquisition campaigns, content development, ticketing systems, and on-site experience delivery. If you’re organised, creative, data-driven and love the buzz of live events, we want to hear from you.

What you’ll need to succeed:

• 2–3 years marketing experience, preferably in event, consumer or audience growth marketing
• Strong skills in EDM marketing, audience segmentation, and CRM (Zoho experience a bonus)
• Experience briefing and collaborating with media agencies on traditional and digital campaigns
• Confidence in managing junior team members and external suppliers
• Strong reporting, analysis, and campaign optimisation skills
• A collaborative, hands-on approach with a passion for continuous improvement

Your responsibilities will include:

• Develop and deliver the visitor marketing strategy for all events, in collaboration with the Marketing Director
• Lead a small team of Coordinators to execute paid, email and digital marketing campaigns that grow event attendance
• Manage ticketing platforms and processes to ensure a seamless customer experience
• Analyse and report on campaign performance to continually improve visitor acquisition and retention
• Work closely with our Digital Marketing Consultant and agency partners to align messaging and media delivery
• Collaborate with event teams to develop visitor features and onsite experiences that drive engagement
• Provide on-site event support including marketing, ticketing, and customer service coverage
• Maintain and optimise visitor-facing websites and digital guides to ensure accuracy and engagement

What’s on offer:

• Competitive salary + super
• Flexible hybrid working arrangement (3 days in-office, 2 days from home)
• Industry-leading wellbeing program for all employees
• Interstate travel opportunities to attend our national events
• A friendly, high-performing team that values innovation and collaboration
• The chance to shape how thousands of Australians experience our events

Ready to help shape unforgettable experiences across some of Australia’s most iconic consumer events?
Apply now and join a team that turns ideas into action — and events into lasting memories.