Commercial Sales and Partnership Manager – Blackburn Rovers, UK

Job purpose:

To manage new and existing commercial partner relationships to assist in adding value to the Club and its partners. To be responsible for handling and executing all activities associated with assigned partnership accounts and strengthening current partner relationships.

Duties:

 To develop all commercial sales and partnership activities;

 To deliver sales growth focusing primarily on ticketing, hospitality, retail, sponsorship
and brand activations;
 To identify profitable sales and commercial opportunities to grow revenue/income at
the Club;
 To work closely with the Ticketing, Hospitality, Merchandising, Marketing and Media
Managers and other relevant departments;
 To produce commercial business plans so as to ensure that all business development
opportunities (new products, services and markets) are optimised ensuring
departments follow industry best practice;
 Negotiate and maintain ongoing commercial contracts with suppliers and customers;
 Review contracts and offer recommendations on commerciality;
 Streamline lead generation processes enabling the sales team to chase leads swiftly;
 To make commercial recommendations to the Head of Commercial;
 To assist in the development of commercial projections and reporting on financial
outcomes and other key performance indictors (KPI’s);
 To carry out industry market research to ensure the club is constantly informed of
best practice and sector developments;
 To contribute to marketing and commercial communications strategy including direct
mail, digital, e-comms and social media;
 To carry out regular reviews with customers to ensure their needs are met to ensure
excellent customer service is achieved, build strong customer relationships, rights
management and delivery of inventory from idea generation to execution;
 Work closely with the Business Development Manager and Integration and
Development Manager to identify networking opportunities across the local business
community;
 To maintain and review accuracy of customer database in conjunction with the CRM
system; and
 To lead and inspire the commercial team to meet the expectations for productivity,
quality and strive for continuous improvement.