Digital Content Manager – Motorsport Tickets, London
Motorsport Tickets is a specialist online motorsport experience company embarking on an exciting journey to reach out to international customers and create our own unique travel experiences. An opportunity has arisen for a Digital Content Manager to join our marketing team based in London. The successful applicant will join a growing team and business function. A specialist, hands-on role, with exposure across the whole marketing mix and well suited to an ambitious self-starter eager to learn within a fast-paced ecommerce environment.
Key Responsibilities:
Working as a key member of the marketing and event teams you’ll
- Own and support the implementation of our content marketing strategies across information delivery, audience and associated context
- Undertake market research on new approaches and strategies to help shape brand tone and voice
- Work with other network-wide stakeholders to nurture content solutions
- Lead ideation, concept creation and roll-out of content types required types of digital content and tailor to suit all/various platforms and channels, to meet associated business needs
- Tailor content to suit the respective consumer journey phasing
- Manage and develop a blog strategy, and associated impact to drive sales leads and SEO improvements
- Creation of in-house dashboard, reporting and associated learnings
- Support the understanding of Motorsport Tickets customer base, helping to shape segmentation model
- Assisting with all associated promotional activities, internal group-wide team and external agencies as required
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all content
- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
The Ideal Candidate
We have a friendly and relaxed working environment so personality is important. However, this must be matched with the creativity, skills and attitude to perform to the very highest of standards.
- Digital Marketing Degree educated
- 3-5 years’+ experience in a fast-paced ecommerce environment within travel or live event sectors
- Outstanding writing skills
- A proven track record of delivering successful content drive campaigns across news, blog and social channels
- Travel agency and event team experience
- Data-driven, a commercial mindset with good relationship skills and powers of persuasion
- Good use of Google Analytics
- Good ability to think on their feet and solve problems
- Exposure to development and hands-on implementation of digital marketing campaigns
- In-depth knowledge of producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, etc.)
- Strong organisational, project skills with excellent team-working skills
- Demonstrable experience of managing a diverse workload and working under pressure
